As far as NFTs are concerned, this results in purely virtual luxury products… Why not? Yet our main job is to make tangible products for intangible feelings. When I was a teenager, I read The Lord of the Rings and we played Dungeons and Dragons: we were already enjoying escapist-style entertainment, so let's see in ten years what it becomes. Humans have long enjoyed pretending to be someone different, so it's not a revolution. When asked if Cartier could potentially find its way into the Metaverse, Vigneron said, "The Metaverse is a complementary virtual world, which can also be likened to playing at not being yourself, which already exists: it's called carnival. The Santos is now the second best-selling line behind Ballon Bleu, while all lines are making a strong comeback, with the gap between them closing." It thus became the systematic approach, leading us to relaunch the Santos, the Baignoire and the Pasha, which are continuing to grow. It turns out that distinction is more important than novelty, but it has to be both distinguished and distinctive. In watchmaking, the more we have focused on distinctive and durable collections, the more successful they have been. The positions we have adopted have paid off. Cartier showed the strength of its relationship with its clientele, not only in terms of travel and not only because of price differences. Cartier was in demand among all categories of customer in all countries because they no longer traveled, thereby generating domestic growth, Europeans included. The pandemic was a very powerful accelerating and differentiating factor: the stronger the brands, the more they grew, in watchmaking just as in fashion. The repositioning that we have carried out on the product range, on the organization, on the network, on the boutiques, on the entire business, has generated very strong desirability across all generations that the Maison did not have five years ago. When asked to explain how Cartier has done so well this last year despite the pandemic, Vigneron said, "They reflect our strategy over the past five years, rather than of any particular year. Today, Movado Museum Watches are in prominent museums around the world, and the legendary single dot dial acclaimed for purity of design unrivaled in the history of time-keeping and new explorations of it continue to distinguish a wide collection of singular Movado timepieces.In an interview with WorldTempus, CEO and President of Cartier International Cyrille Vigneron talks of Cartier this past year and a possible step into the Metaverse for the famous jewelry brand.
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The name “Museum Watch” derives from this recognition. When Horwitt’s dial design was selected for the permanent collection of the Museum of Modern Art, New York, in 1960, it became the first watch dial ever awarded this distinction. Hence a solitary gold dot at 12 o’clock symbolizing the sun at high noon the moving hands suggesting the movement of the earth.
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“We do not know time as a number sequence,” Horwitt said, "but by the position of the sun as the earth rotates". One of its purest expressions was the black watch dial defined by a single gold dot, designed by American artist Nathan George Horwitt in 1947. “Simplicity, tastefulness, function” was their dictum.
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The Movado Museum Watch traces its roots to the beginnings of the modern design movement and the group of international artists who founded the Bauhaus School in 1919.